How Context Drives the Right People to Your Business


Contrary to popular belief, search engine optimization (SEO) is not dead, but the rules of the game have tremendously changed over the years. For example, the likes of Google now discourage you to stuff your page with keywords. Instead, SEO and the Internet marketing industry promote context in searches.

What is Context?

Merriam-Webster defines context as the setting, environment, or conditions that surround something that exists or occurs. In other words, it’s what gives an object, idea, or even person its completeness. In the world of SEO, it’s what separates Apple the tech brand and the fruit.

To use context also means delivering information to users when they need it the most. In this situation, search engines pay more attention to user activities, such as the kinds of searches they’re doing. If a person is checking out weight loss menus, it’s safe to say when they look for one, Google will bring out ads of gyms within the 50-mile radius or so.

Using Context in SEO

There are many different ways to add context to SEO, and one of the most effective ones is by using semantics in content writing.

In semantics, your copy still relies on keywords to rank, but unlike keyword stuffing, where you repeat particular keywords, you use a combination of related keywords to give context to copies. For example, if you’re writing about an apple, you throw in words like “calories,” “nutrients,” and “vitamin C” in your copy.

Writing semantics for context isn’t easy. It requires an in-depth understanding of the topic and a clear idea of what your target market is looking for, but when you work with a company who specializes in SEO for local business and knows context, this strategy gives you the best value for your online marketing efforts as you drive the right people to the business.