You’ve invested all your time and energy into designing a shop with shelves full of your best products. You know you can sell these products as soon as customers step in because you have poured everything into making sure that they are of the highest quality. But how do you make customers step in if they can’t see your shop?
These hurdles may be stopping you from getting all the sales you deserve.
Busted Sign Lighting
You paid good money to have that sign lit up in front of your store, but have you had it replaced after a hurricane hit? Busted lights don’t make your business attractive to new customers. Even old and returning customers will think you’re not too invested in offering good service. AMPRO, a full-service interior and exterior lighting expert, shares that it wouldn’t be so hard to contact a commercial lighting company in Tampa to get a busted sign back to its former shining glory.
If you have a car and take it to work every day, you may not be aware of any roadwork happening on routes that you don’t take. Any kind of blockage on the road may divert foot traffic to a different street. This means that people will not get to pass by your shop, losing you all those impulsive shoppers that potentially turn into long-lasting customers. If there’s a significant dip in sales and foot traffic, check the surrounding area to know if anything has caused the change.
You should be on top of your online presence to see if customers have any complaints or negative reviews. One bad experience may result in losing more customers if you don’t apologize and make amends as soon as possible. That one customer may tell all their friends about their bad experience. If they post it online, plenty of potential customers will also see it. Double up on your efforts to have a positive image if this is the case.
Your shop may be big and imposing, but customers may not see it because of certain factors. Check that your shop is accessible and friendly to everyone so that you reap the rewards.