For food product businesses, you obviously want consumers to purchase your product or products over others, and you can urge consumers to do so by giving your products attractive labelling. The government has set limits to what you can include and exclude in a label, however.
Does your product labelling comply with regulations?
Purposes of Labelling
Label expert Unimax notes that the labelling on consumer goods helps consumers decide what to buy. It also helps health-conscious individuals to meet dietary needs. In some cases, labelling also help consumers avoid life-threatening reactions to ingredients or foods.
The government has ensured that food product labels be able to serve the purposes mentioned above honestly and efficiently.
You have to comply with several legislations to get your product labelling right. You have the Food Act of 2014. You also have the Australian New Zealand Food Standards Code. Depending on your food sector, you also have to comply with sector-specific requirements.
Details in a Label
Without getting into the intricate details of legislation, you can correctly label your products by simply making the labels legible and truthful. Specific details that should be on a label obviously include the product name, lot number, date mark, name and address of your business.
Other details include a warning or advisory statements if needed, ingredients list, percentage labelling, nutrition information panel, and use and storage directions.
A few select food products can forego some of the labelling requirements listed above. When you sell food in small packets such as chewing gums, candy, or some other product, you can exclude some parts of the label.
When you sell alcoholic beverages, you can also forego some requirements. You still need to provide any health and safety information nearby if needed.
One consumer watchdog noted that many food labels mislead consumers in spite of tighter labelling regulations. You can be the better business, however. With the information above and the help of label printers here in NZ, you can create honest product labelling that consumers can trust and love.