3 Techniques That Improve Website Browsing Experience

Your website has what it takes to become your most influential and useful asset marketing tool. That’s why you need to do whatever it takes to make user experience memorable and worthwhile. Experts on website design from Salt Lake City cite the following techniques to achieve this objective.

The Power of White Space

Some website owners complain to their designers, saying that their site has too much white space, which they could use for advertising their products or services. What they don’t know is that these spaces are advantageous.

To improve user experience, leveraging white space allows you to highlight certain pieces of information, photos, and videos. This draws the attention of a visitor, improves legibility and readability of content, and further funnels visitors down the purchasing chain.

White space makes a website feel modern and de-cluttered; it enables you to convey your brand message in a clear and informative manner.

Sticky Menus and Navigation Bars

What do you think a person feels if they have to go all the way to the top of the page to find what they need? Chances are they’d feel irritated; you don’t want visitors to feel this way about browsing your pages. That’s why making a menu and navigation bars ‘stick’ is one way to avoid this potential problem. Having sticky menus allows a user to easily move between links and find the information they need without wasting time.

Educate Visitors

Visitors browse websites to find certain information that solves their problems, and they must have it at a particular time. To move them further down the funnel, educate them through your landing pages. A user must know the value, purpose and the advantages of your products and services. Empower a visitor to influence their actions and maybe even change their behavior.

These techniques provide you with an edge when it comes to user experience. Better experiences while browsing your pages improves conversion rates.