Ask top digital and online marketing agencies, and they will most likely tell you to begin preparing for the last few months of 2017 and the coming of 2018. This period will bring new trends that, when used properly and timely, can bring more exposure, more trust, and more sales to your company.
You can keep an eye out for the following trends, and prepare for them accordingly.
Strategize in Social Media
Marketing gurus see social as a wonderful platform for marketing and more. One new tactic serves to bring your company more exposure online. The approach involves circumventing publishers and going directly to the consumer via Facebook’s News Feed.
You can promote content as well as offers that will engage your target market.
Produce Low-Budget but Quality Video
Speaking of social media, video on these platforms can bring your company even more exposure, especially when your video goes viral. The video you produce simply need to come from great ideas that audiences will be curious or interested in as well.
Even without a large budget, you can create a high-quality video people will love.
Promote Via Native Advertising
Besides social media and video trends, however, written content continue to provide marketing opportunities to companies. Native advertising, in particular, serves as effective promotional materials as they appear as editorial articles.
The more authentic the article seems, the more convincing it can be. You also get to circumvent ad blockers.
Consider a Dedicated App
You may also want to look into creating an app for your company if having one falls in line with your business. Brands and businesses have been developing apps of their own where they gain control over their target markets.
Google has also started indexing applications, which may be a good reason to consider seriously a dedicated app for your business.
The trends above remain the top trends to watch out for in the coming months. You can expect more trends to arise as time passes, but adapting to the ones above can already give your business a head start in the marketing game.