For animal lovers with a knack for medicine, running a veterinary practice is a dream come true. But this business requires more than just heart. It demands sharp business acumen to keep clients, generate revenue, and continue treating sick pets or keeping them healthy.
You may be a doctor, but you need to wear many hats to make your small animal clinic sustainable. To be a successful vet-slash-business-owner, consider these marketing strategies:
Boost your social media game.
Great social media presence is key to building your brand. For example, Facebook is an excellent medium to engage with potential clients, share useful pieces of content pet owners would love, and make business announcements. The best part of it is it’s free. Basic SEO knowledge can also go a long way in increasing your clinic’s discoverability in the eyes of your target market.
Invest in sympathy cards.
Losing an animal patient can be hard, but it hurts more to its master. There’s no better way to offer your condolences than giving your clients veterinary sympathy card messages. Giving a personalized letter is a thoughtful gesture to express your feelings.
Join animal-related organizations.
If you’re not part of one yet, do now. Your active involvement in pro-animal causes would add legitimacy to your brand. Plus, organizations that support or celebrate anything for the welfare animals provide a perfect environment to build your network.
Build a loyalty program.
All sustainable veterinary clinics have a growing clientele. It’s imperative to keep winning the hearts of new pet owners regularly, but having repeat customers matter too. Although most satisfied pet owners wouldn’t go anywhere, creating a loyalty program gives your clients one more compelling reason to stay with you.
Balancing your doctor and businessperson duties is part of running a successful veterinary clinic. Put a premium on marketing to keep turning in profits and enjoying doing what you love.